Agenie vs Northbeam
Agenie tells you what moved across your whole business, why, and what to do. Northbeam is a deep marketing-measurement platform: multi-touch attribution, media mix modelling and incrementality for your ad spend. Here is the honest, side-by-side version.
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Agenie reads the whole business on a governed model and a causal framework, and tells you what to do, no analyst required.
Northbeam measures your marketing with rigour: where every sale came from, and what your ads truly drove.
Built to run your whole business, not just your ad account.
Agenie does not just report your numbers. It diagnoses what is happening, helps you manage it, and proposes the fix, across every part of your business.
Every answer is built on the Metrics Map, a framework that gives each KPI a job, and tuned to your business with Genie Context, so the analysis fits how you actually operate, not a generic DTC template.
Agenie vs Northbeam, side by side
| Agenie | Northbeam | |
|---|---|---|
| Primary focus | Whole-business decision intelligence | Marketing attribution and measurement |
| Whole-stack view: finance, retention, support, inventory | ✓ | Marketing and revenue |
| Diagnoses what moved, then recommends a next action | Across the business | For media buying |
| Proactive read of the business (Genie Summary) | ✓ | Measurement dashboards and models |
| Signals, Drivers, Outcomes causal framework | ✓ | ✗ |
| Right-click any metric for an in-product deep-dive (Ask Genie) | ✓ | ✗ |
| Multi-touch attribution | Blended KPIs, not multi-touch attribution | ✓ |
| Media mix modelling and incrementality testing | ✗ | ✓ |
| Built-in AI that tells you the next move | Genie, on every board | Measurement-led |
| Needs analytics resources to get value | No | Best with a dedicated analyst |
| Pricing | Flat, from £349/mo | Reported from about €1,000 to €21,000+/mo |
| Time to value | Minutes | Onboarding and analyst setup |
Why you can act on what Genie tells you.
You act on these answers, so what matters is whether the tool runs your business or measures one corner of it.
Northbeam does rigorous marketing measurement: multi-touch attribution, media mix modelling and incrementality, built to tell you what your ad spend drove. But it is built for the ad account, and getting the most from it needs analytics resources.
Agenie is broader and turnkey: a governed model across Shopify, ads, email, support, subscriptions and finance, a Signals, Drivers and Outcomes chain, and a Genie that opens every board with what moved, why, and what to do.
Northbeam measures your media. Agenie runs your business.
Ecommerce semantic layer
300+ governed metrics with one definition everywhere. Genie cannot quietly invent a number or redefine MER mid-answer.
Signals, Drivers, Outcomes
Every metric sits in a causal chain. When an outcome moves, Genie checks the drivers, then the signals underneath. That diagnostic order is built in.
Your business context
Your CAC targets, margin guardrails and peak periods, set in plain language across company, team and each source. Genie reasons within your rules.
The difference, in practice
An illustrative example of the same week, read two ways.
Agenie puts it in context: Meta ROAS down 12%, but blended CAC is flat and LTV:CAC is still healthy. It is creative fatigue, not a spend problem. Refresh the creative before you cut budget, and watch Add-to-Cart Rate as the early warning.
Northbeam tells you Meta drove 12% less incremental revenue this week.
Northbeam measures your media. Agenie runs your business.
Agenie reads the whole operation, Shopify, ads, email, support, subscriptions and finance, and tells you what to do across all of it, with blended KPIs read from Shopify as the source of truth, not an attribution model. Northbeam goes deep on one thing, marketing measurement, with multi-touch attribution, media mix modelling and incrementality. That depth matters if media measurement is your problem. But it is the ad account, measured precisely, not the business, run end to end.
No analyst required.
Northbeam is built for performance teams with dedicated analytics resources to operate it and act on the models. Agenie’s Genie is the analyst: it diagnoses what moved, explains why, and hands you the next move, grounded in a causal framework and your business context. You get the read without staffing the seat.
A flat price, not a measurement contract.
Agenie is flat, published pricing from £349 a month. Northbeam is reported to run from about 1,000 to 21,000 euros a month, scaling with your ad spend and scope, and it is built for heavy-spend performance teams. If your job is running an ecommerce brand rather than auditing media to the last incremental dollar, the flat option does more of what you actually need.
Jacob Foy, Founder, Victory & Innsbruck “Instead of spending hours digging through reports, we can ask questions and quickly understand what is driving performance and where to focus.”
When Agenie is the clear choice
- You want to run the whole business, not just measure the ad account.
- You do not have, or do not want to staff, a dedicated marketing analyst.
- You want what moved and what to do across finance, retention and inventory, not only attribution.
- You want a flat, accessible price.
When Northbeam is the better choice
Northbeam is built for rigorous media measurement, and for some teams that is the priority:
- Your number-one problem is rigorous media measurement: attribution, media mix modelling and incrementality.
- You spend heavily on ads and live inside the media account.
- You have a dedicated analyst or data team to operate it.
- You want the deepest possible read on what your ad spend truly drove.
A flat accessible price, or a measurement contract
Whole-business, pre-built, Genie included. The same price as you grow.
Reported from about 1,000 to 21,000 euros a month, scaling with your ad spend and scope, and best paired with an analyst to operate it.
Northbeam does not publish a price list; the range is widely reported by third parties. Agenie is published flat pricing (Starter £349, Growth £749), billed monthly.
Common questions
Is Agenie a Northbeam alternative?
For brands that want whole-business decision intelligence rather than deep media measurement, yes. If multi-touch attribution, media mix modelling and incrementality are your single most important need, Northbeam is purpose-built for that and Agenie is not a direct replacement for it.
Does Agenie do attribution and incrementality like Northbeam?
No. Agenie uses blended, cross-source KPIs to diagnose the whole business rather than multi-touch attribution, and it does not run media mix models or incrementality tests. Northbeam is built for exactly that. The two answer different questions.
Do I need an analyst for Agenie like I do for Northbeam?
No. Northbeam is most valuable with a dedicated analyst to operate it. Agenie’s Genie does the diagnosing and recommends the next move, so the value does not depend on having one.
How does pricing compare?
Agenie is flat, published pricing from £349 a month. Northbeam does not publish a price list; it is widely reported to run from about 1,000 to 21,000 euros a month, scaling with ad spend and scope.
Can I use both?
Yes. Some heavy-spend brands run Northbeam for media measurement and Agenie for whole-business decisioning. They answer different questions and do not conflict.
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