The Agenie Blog
Frameworks, benchmarks and analytical thinking for DTC brands who want to scale with better data.
Contribution Margin 3: The Number That Tells You If Growth Is Working
Your Shopify dashboard has a number it calls "profit." It is not profit.
5 min read · July 21, 2026
The Weekly DTC Playbook
4 Questions, 11 Metrics.
9 min read · May 13, 2026
Returns Are Eating Your Margin.
Here's What You Can Actually Do About It.
14 min read · April 21, 2026
Are Ecommerce Teams Focused on the Wrong Metrics?
Why ecommerce revenue growth can hide a broken business.
8 min read · April 16, 2026
How to Know If Your DTC Business Is Healthy, Not Just Growing
A three-tier framework for operators who want to run a sustainable business.
18 min read · April 16, 2026
Ecommerce Analytics Built to Drive Decisions
4 min read · April 16, 2026
The Fragmentation Tax
Why Growing Ecommerce Brands Can't Make Decisions Fast Enough
6 min read · April 16, 2026
Why the Obvious Solutions Don't Work
Hiring Analysts, Buying BI, Using LLMs
6 min read · April 16, 2026See your own data this clearly
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