Blended KPIs.
36 blended KPIs computed across every connected source. The numbers no single tool can give you.
How the blended KPIs connect.
Your metrics don't exist in isolation. Every blended KPI is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Blended KPIs, organised.
Every blended KPI Agenie computes across your stack, grouped by business function. One governed definition each, shared by every board, card and answer.
Advertising cost of sale as percentage
Platform conversions as a share of actual orders
Affiliate channel share of total attributed revenue
Average cost per click across all platforms
Average cost per thousand impressions across all platforms
Click-through rate across all platforms
Acquisition cost as a share of average order value
Contribution Margin 3 as percentage of net sales
Net Sales minus COGS and Ad Spend
Total ad spend divided by total orders
Customer acquisition cost using total marketing spend
Average of email open and click rates
Average of email open and click rates (Dotdigital only)
Email marketing share of total attributed revenue
Facebook Ads share of total attributed revenue
Google Ads share of total attributed revenue
Gross profit after ads as a share of net sales
Gross profit minus total ad spend
Lifetime gross profit per customer divided by acquisition cost
Customer lifetime value divided by acquisition cost
Net sales divided by total ad spend
Net sales divided by total orders
New customers for every returning customer
Shopify orders generated per paid ad click
Unattributed revenue as share of total revenue
Platform-attributed ROAS across all ad channels
Gap between blended and platform-reported ROAS
Average revenue generated per email sent
Percentage of total revenue from subscriptions
Percentage of orders that generate support tickets
Total platform-reported conversions across all ad channels
Total advertising spend across all sources
Total clicks across all ad platforms
Total platform-reported conversion value across ad channels
Total impressions across all ad platforms
Ad spend plus affiliate commissions
Questions you can ask across your whole stack.
- ✓ Pulled total revenue from Shopify
- ✓ Summed ad spend across Meta, Google Ads and Awin
- ✓ Computed MER and channel revenue contributions
MER is 4.2, down from 4.6 last month. Revenue grew 3% but blended spend grew 13%, almost all of it Meta prospecting. Google Ads efficiency actually improved: its revenue contribution rose to 19% on flat spend.
What is my MER this month, and how is it trending?
How does platform ROAS compare to blended ROAS?
What is my CM3 after ad spend and fulfilment?
What is my net revenue per order after discounts and returns?
What share of revenue is subscription versus one-time?
How is my new versus returning customer mix shifting?
How many support tickets are we generating per order?
What is my LTV to CAC ratio right now?
Combine with your other tools.
These KPIs are computed from the connectors below, working together.
Connect your stack and start
asking questions today.
Free to start. Live in minutes. No engineers required.
No credit card required · Or book a demo