Google Analytics 4 analytics.
9 metrics tracked automatically. Connect Google Analytics 4 in minutes and see what's driving your business.
How Google Analytics 4 metrics connect.
Your metrics don't exist in isolation. Every Google Analytics 4 metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Google Analytics 4 metrics, organised.
Every metric Agenie tracks from Google Analytics 4, grouped by business function. One governed definition each, shared by every board, card and answer.
Total number of users visiting the site.
Total number of first-time users.
Total number of sessions on the site.
Total number of page views across the site.
Average number of sessions per user.
Average page views per session.
Session-weighted average bounce rate.
Session-weighted average session duration.
New users as a percentage of total users.
Questions you can ask about your Google Analytics 4 data.
- ✓ Pulled sessions, users and page views from GA4
- ✓ Computed pages per session and bounce rate, session-weighted
- ✓ Compared engagement against the traffic trend
Sessions are up 12% month over month, but pages per session slipped from 3.4 to 2.9 and bounce rate climbed to 47%. The extra traffic is shallower, not more engaged: you are adding volume, not intent. Worth pairing with your ad sources before you scale spend behind it.
How are sessions trending versus last month?
What share of my users are new versus returning?
What is my bounce rate, and is it improving?
How many pages does a typical session cover?
Is average session duration improving or slipping?
How many sessions does each user average?
How is total traffic tracking week over week?
Are new users growing as fast as overall traffic?
Combine with your other tools.
Agenie connects your entire stack. Google Analytics 4 data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Google Analytics 4 and every other connected source. → 
Connect Google Analytics 4 and start
asking questions today.
Free to start. Live in minutes. No engineers required.
No credit card required · Or book a demo