Awin analytics.
27 metrics tracked automatically. Connect Awin in minutes and see what's driving your business.
How Awin metrics connect.
Your metrics don't exist in isolation. Every Awin metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Awin metrics, organised.
Every metric Agenie tracks from Awin, grouped by business function. One governed definition each, shared by every board, card and answer.
Total commission amount paid to affiliates
Conversion rate from clicks to transactions
Confirmed affiliate conversions that will pay out commission. The count-version outcome of the affiliate program.
Total sale amount from affiliate transactions
Total affiliate cost (commission + network fee) as a percentage of approved affiliate sales. The primary efficiency KPI for the affiliate program.
Count of unique publishers that generated at least one affiliate transaction in the period. The primary reach KPI for the affiliate program.
Percentage of submitted affiliate transactions that pass validation and are approved for commission payout.
Approved commission amount to be paid
Average time from click to conversion in hours
Total commission from affiliate campaigns
Total clicks from affiliate campaigns
Average commission rate (commission / sale amount)
Total network fees paid to Awin
Share of affiliate transactions attributed to first-time customers. The primary incrementality KPI for the affiliate program.
Number of transactions from new customers
Pending commission amount awaiting approval
Total cost of affiliate program (commission + network fee)
Total lapse time in hours (for averaging)
Confirmed affiliate-driven sales revenue after validation. Rollup signal of the affiliate channel output.
Average order value from affiliate transactions
Total sale amount from affiliate campaigns
Total transactions from affiliate campaigns
Number of declined affiliate transactions
Number of unique orders from affiliate transactions
Pending sale amount from affiliate transactions
Number of pending affiliate transactions
Total number of affiliate transactions
Questions you can ask about your Awin data.
- ✓ Pulled transactions and commission from Awin
- ✓ Matched affiliate orders to Shopify
- ✓ Ranked publishers by net revenue
Your top three publishers drive 64% of affiliate revenue at a 7.2% average commission. Cashback sites bring volume, but 41% of their orders come from existing customers: you are paying commission on sales you already had.
How did affiliate revenue trend this quarter?
What is my affiliate ROAS compared to paid channels?
How has affiliate commission rate changed?
What is my click-to-conversion rate by publisher?
What share of total revenue comes from affiliates?
Which publishers have the best conversion rates?
How is commission cost trending against affiliate revenue?
How many new customers did affiliates bring this quarter?
Combine with your other tools.
Agenie connects your entire stack. Awin data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Awin and every other connected source. → 
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