Meta Ads analytics.
20 metrics tracked automatically. Connect Meta Ads in minutes and see what's driving your business.
How Meta Ads metrics connect.
Your metrics don't exist in isolation. Every Meta Ads metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Meta Ads metrics, organised.
Every metric Agenie tracks from Meta Ads, grouped by business function. One governed definition each, shared by every board, card and answer.
Total advertising spend on Facebook Ads
Average cost per click
Total number of purchase conversions
Return on ad spend
Clicks as a share of impressions
Total number of clicks on ads
Cost per 1,000 impressions
Total number of times ads were shown
Number of times people loaded your landing page
Clicks that lead to destinations on or off Facebook
Number of unique users who saw the ads
Count of unique ads with activity
Count of unique campaigns with activity
Number of add to cart events
Average cost per lead conversion
Average cost per purchase conversion
Number of checkout initiation events
Total number of lead conversions
Total value of purchase conversions
Number of view content events
Questions you can ask about your Meta Ads data.
- ✓ Pulled campaign spend and conversion value from Meta Ads
- ✓ Matched conversions to Shopify orders
- ✓ Ranked campaigns by ROAS, fees included
Summer Sale Retargeting leads at 4.1x ROAS on $12,400 spend. Prospecting averages 2.3x, but it feeds the pool: 61% of retargeting conversions saw a prospecting ad first. Cut prospecting and the retargeting number follows it down.
How is my ROAS trending week over week?
How has my CPM trended across campaigns?
What is my blended CAC including Meta spend?
Which ad sets are driving the most conversions?
How much revenue is Meta-attributed this quarter?
Which campaigns show rising CPM with falling CTR?
How did CPC move after the last creative refresh?
Where is my Meta spend concentrated by campaign?
Combine with your other tools.
Agenie connects your entire stack. Meta Ads data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Meta Ads and every other connected source. → 
Connect Meta Ads and start
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