Klaviyo analytics.
23 metrics tracked automatically. Connect Klaviyo in minutes and see what's driving your business.
How Klaviyo metrics connect.
Your metrics don't exist in isolation. Every Klaviyo metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Klaviyo metrics, organised.
Every metric Agenie tracks from Klaviyo, grouped by business function. One governed definition each, shared by every board, card and answer.
Percentage of unique recipients who clicked emails (unique clicks / delivered). Klaviyo official formula.
Percentage of unique recipients who opened emails (unique opens / delivered). Klaviyo official formula.
Net email list growth (subscribes minus unsubscribes)
Total orders placed (attributed to Klaviyo)
Percentage of unique openers who also clicked (unique clickers / unique openers). Klaviyo official formula.
Percentage of emails that bounced (bounces / sent). Klaviyo official formula.
Percentage of unsubscribes relative to subscribes
Total new email subscriptions
Total email unsubscriptions
Total number of bounced emails
Total number of emails with link clicks
Total emails successfully delivered (sent minus bounced)
Total number of emails opened
Total number of emails sent
Percentage of form views that resulted in submissions. Klaviyo formula: submissions / views
Total form submissions
Total form views
Percentage of emails marked as spam (spam complaints / sent). Klaviyo official formula.
Total number of spam complaints
Total count of all Klaviyo events
Count of unique profiles with any activity
Unique profiles who clicked at least one email link
Unique profiles who opened at least one email
Questions you can ask about your Klaviyo data.
- ✓ Pulled flow performance from Klaviyo
- ✓ Attributed revenue to flow recipients
- ✓ Ranked flows by revenue per recipient
Abandoned Cart leads at $3.40 per recipient, four times your Welcome flow. Post-purchase is the sleeper: only 12% of customers enter it, but its conversion rate is 9.8%. Widening that trigger is your cheapest revenue this quarter.
What percentage of revenue comes from email?
How did flow revenue trend this quarter?
How has my email open rate changed this quarter?
What is my unsubscribe rate trend?
How do campaign and flow revenue compare?
Which segments have the best click rates?
How is my list growing month over month?
What share of email revenue comes from automations?
Combine with your other tools.
Agenie connects your entire stack. Klaviyo data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Klaviyo and every other connected source. → 
Connect Klaviyo and start
asking questions today.
Free to start. Live in minutes. No engineers required.
No credit card required · Or book a demo