Google Ads analytics.
25 metrics tracked automatically. Connect Google Ads in minutes and see what's driving your business.
How Google Ads metrics connect.
Your metrics don't exist in isolation. Every Google Ads metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Google Ads metrics, organised.
Every metric Agenie tracks from Google Ads, grouped by business function. One governed definition each, shared by every board, card and answer.
Total advertising spend on Google Ads
Average cost per click
Primary conversions tracked by Google Ads
Return on ad spend
Average keyword quality score
Clicks as a share of impressions
Total number of clicks on ads
Cost per 1,000 impressions
Total number of times ads were shown
Ad interactions across all formats
Total keyword spend
Total shopping campaign spend
Video ad views (30s or full length)
Count of active campaigns
Count of active keywords
Count of products with impressions
All conversions including cross-device and view-through
Conversions as a share of clicks
Monetary value of Google Ads conversions
Average cost per conversion
Total keyword conversions
Total shopping conversion value
Conversions from Shopping and PMax campaigns
Shopping campaign return on ad spend
Conversions from users who saw but didn't click ad
Questions you can ask about your Google Ads data.
- ✓ Pulled spend and conversions by campaign type from Google Ads
- ✓ Joined revenue from Shopify orders
- ✓ Compared ROAS and cost per conversion
Search leads at 5.2x ROAS versus 3.8x for Performance Max, but PMax delivers conversions 22% cheaper. The catch: brand terms inflate Search. Excluding them, non-brand Search drops to 3.1x and PMax becomes your efficiency leader.
What is my Google Shopping ROAS by product category?
How does Google Ads CAC compare to Meta Ads?
Which keywords are driving the most revenue?
What is my cost per conversion trend this quarter?
How did my conversion value trend this quarter?
Where is my spend going by campaign type?
Which campaigns have rising CPC but flat conversions?
How many conversions did Shopping drive this month?
Combine with your other tools.
Agenie connects your entire stack. Google Ads data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Google Ads and every other connected source. → 
Connect Google Ads and start
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