Skio analytics.
21 metrics tracked automatically. Connect Skio in minutes and see what's driving your business.
How Skio metrics connect.
Your metrics don't exist in isolation. Every Skio metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Skio metrics, organised.
Every metric Agenie tracks from Skio, grouped by business function. One governed definition each, shared by every board, card and answer.
Count of unique customers with at least one active subscription.
Total number of active subscriptions (current snapshot, not point-in-time).
Count of subscriptions that were cancelled.
Total Annual Recurring Revenue from all active subscriptions, normalized to annual value.
Total Monthly Recurring Revenue from all active subscriptions, normalized to monthly value.
Total revenue from all orders (totalPrice). Includes tax for tax-inclusive shops.
Total number of orders processed through Skio (subscription and non-subscription).
Count of subscriptions that failed dunning (payment recovery failed).
Count of new subscriptions created during the reporting period.
Count of temporarily paused subscriptions.
Count of unique customers who placed orders.
Revenue from first-time subscription orders (origin orders that created a subscription).
Total revenue (order totalPrice) from orders with no subscription items.
Revenue from recurring subscription orders.
Total revenue (order totalPrice) from orders containing subscription items. For mixed orders, full order totalPrice is attributed here.
Count of subscriptions currently in the dunning (payment recovery) process. Includes all statusContext = DUNNING across ACTIVE, CANCELLED, and FAILED statuses.
Average order value across all orders.
Count of first-time subscription orders (origin orders that created a subscription).
Count of orders with no subscription line items. Note: Skio double-counts mixed orders in both subscription and non-subscription; this metric counts exclusively.
Count of recurring subscription orders (not the first order for that subscription).
Count of orders that contain at least one subscription line item.
Questions you can ask about your Skio data.
- ✓ Pulled order types from Skio
- ✓ Split recurring and one-time revenue
- ✓ Trended the mix month by month
Recurring revenue is 38% of total and climbing, up from 31% six months ago. New subscription orders grew 14% last month while one-time orders stayed flat: the subscription motion is doing the growing.
What is my active subscriber count trend?
How does churn compare across subscription plans?
What is my average subscription lifetime?
Which products have the highest subscription uptake?
How many active subscriptions do I have right now?
How are new subscription orders trending?
How quickly are subscribers added versus lost?
What share of total orders are recurring?
Combine with your other tools.
Agenie connects your entire stack. Skio data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Skio and every other connected source. → 
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