Dotdigital analytics.
21 metrics tracked automatically. Connect Dotdigital in minutes and see what's driving your business.
How Dotdigital metrics connect.
Your metrics don't exist in isolation. Every Dotdigital metric is classified as a Signal, Driver, or Outcome and wired into the chains Genie reasons along. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Hover a metric to see its connections, and drag to explore. How the tier system works →
Dotdigital metrics, organised.
Every metric Agenie tracks from Dotdigital, grouped by business function. One governed definition each, shared by every board, card and answer.
Total count of campaigns sent.
Total emails sent across all campaigns.
Total emails successfully delivered.
Total unique opens (distinct contacts who opened).
Total link clicks across all campaigns (not unique).
Total unsubscribes triggered by campaign sends.
Total hard bounces (permanent delivery failures).
Total soft bounces (temporary delivery failures).
Unique recipients who opened as a percentage of delivered.
Total clicks as a percentage of delivered emails.
Unsubscribes as a percentage of delivered emails.
Hard bounces as a percentage of emails sent.
Soft bounces as a percentage of emails sent.
Emails delivered as a percentage of emails sent.
Clicks as a percentage of unique opens. Content quality among the people who opened.
Average revenue per order.
Total number of orders placed.
Average revenue per unique customer.
Total Dotdigital events across all categories.
Gross revenue across all orders.
Distinct customers who placed at least one order.
Questions you can ask about your Dotdigital data.
- ✓ Pulled orders and revenue attributed to Dotdigital campaigns
- ✓ Split revenue by triggered versus standard sends
- ✓ Computed AOV and revenue per customer over the period
Email drove $142,800 across 1,240 orders this quarter, an AOV of $115. Triggered campaigns punch above their weight: 22% of sends but 47% of revenue, at $198 revenue per customer versus $86 on broadcasts. Your automations are the earner. Widening the post-purchase and win-back triggers is the cheapest revenue on the table.
How much revenue is my email programme driving?
How is my unique open rate trending across campaigns?
What is my click-through rate this month?
How healthy is deliverability, and are bounces rising?
What is my average order value from email, and revenue per customer?
What is my unsubscribe rate, and is it climbing?
How do triggered and standard campaigns compare on engagement?
Is my click-to-open rate improving as content changes?
Combine with your other tools.
Agenie connects your entire stack. Dotdigital data combines with every other connector into Blended KPIs.
Blended KPIs MER, Blended ROAS, CM3 and LTV:CAC, computed across Dotdigital and every other connected source. → 
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